Isa Ozler

A lifelong effort
to connect the dots.

Twenty years experience across brand, product and code.

Fig. 1 — Twenty years as terrain · 67,200 points · height = scope of responsibility

Scroll ↓

02 — The Matrix

From doing the work to building teams

Years ago almost every hour went into making things by hand. Today most of it goes into the people, the standards and the systems, so that many hands can make things better than one pair could. Not to mention AI and automation changing the landscape entirely.

2026Share of the year
Leadership55%
Engineering15%
Product design20%
Brand & type10%

Leading through teams · 2021–26Standards, systems and the people who ship them, from ABN AMRO to co-founding Leagle.id. Mostly teams & standards.

Each dot = 5% of a year · 20 dots per year

20062011201620212026By hand2006–13Founding2014–17At scale2018–20Through teams2021–26

03 — Approach

Ways to work together.

From a problem to a deliverable.

01Lead

Product & design leadership

You need one person accountable for how the product looks, works and ships.

  • Product vision & roadmap
  • Design org, hiring & rituals
  • Design ↔ engineering operating model
  • A quality bar that someone owns
02Brand · Type

Brand & typography

The brand feels borrowed, dated or stops at the marketing site.

  • Identity, wordmark & voice
  • Custom or tuned typefaces
  • Guidelines people actually use
  • The brand carried into product
03UX · UI · Research

Product design

Users can’t find the value you know is there.

  • Research, flows & information architecture
  • Interface design & prototypes
  • Web, mobile & data-heavy tools
  • Measured with real usage data
04Systems · Innovation

Design engineering

Design and code have quietly drifted apart.

  • Design systems built in code
  • Tokens → components → docs
  • Front-end & full-stack builds
  • AI & automation

04 — Why

Most companies don’t have a design problem or an engineering problem. They have a translation problem between what the brand promises, what the product does, and what the code actually ships.

For over two decades, I’ve worked on almost every side of that gap, drawing identities, designing flows, writing production code, and running the cloud it lives on, as a founder, designer, engineer, lead, and advisor.

— Isa

05 — Me

The person
behind the dots.

Born and based in Amsterdam. Studied arts, interaction design, industrial design, and physics; then spent twenty years across studios, scale-ups, and enterprises in the Netherlands, Belgium, Türkiye, and the States. Founder four times, independant designer of a typeface on Google Fonts, and today most interested in converging AI, Blockchain, and Security.

NAME
Isa Ozler
SPEAKS
Dutch · Turkish · English
FOUNDED
Featherlight · Farabius · Fioritmo · Leagle.id
MADE
Kode Mono - on Google Fonts
CERTIFIED
AWS Solutions Architect & Cloud Practitioner

06 — Index

Twenty years, line by line.

The data behind the claim.

No.TypeClient / ProjectRole / MediumPeriodSide
+NextYours, maybe2026 — nextYours — let’s talk it through2026 — next
01WorkKode Mono v2Work2026 – nowTypeface DesignSecond version of the Kode Mono typeface2026 – now
02ExperienceBrightcard iOS WalletExperience2026Branding, iOS Developer (Swift)Branding · iOS app development in Swift2026
03WorkRedline WarsWork2026Visual IdentityGame logo · R app icon & favicon2026
04ExperienceLeagle.idExperience2025 – nowCo-founder, CPO2025 – now
05ExperienceRNDX - eFlexIQExperience2025 – nowInfrastructure as Code, Branding, InnovationAutomated detection of waste and opportunity · Infrastructure as Code2025 – now
06ExperienceHelixerExperience2024 – 25Design System, UI/UXDesign System implementation · UI/UX improvements for the Helixer OS2024 – 25
07WorkKode Mono TypefaceWork2023 – 24Typography Design & developmentMonospace Font published at Google Fonts · Open-source Variable Typeface2023 – 24
08ExperienceKadena LLCExperience2022Product Design (UI/UX)In charge of the design of all products, apps, and technical documentation, including building the components that can be used in these.2022
09ExperienceABN Amro N.V.Experience2022Engineer + Lead UI/UXDatamarket Place (Internal Data Governance App) development · Lead UI/UX Data Marketplace2022
10ExperienceHeineken GlobalExperience2020 – 22Mission Critical EngineerBuilding a new IoT platform that enables Heineken breweries to be future-proof.2020 – 22
11WorkGrafana Pareto Chart PluginWork2020 – 22Grafana Panel Plugin2+ Million downloads (@ Mar 4, 2024) · Grafana Panel Plugin2020 – 22
12WorkGrafana Shift Selector PluginWork2020 – 22Grafana Panel Plugin303,454 downloads (@ Mar 4, 2024) · Grafana Panel Plugin2020 – 22
13WorkIUASR Re-BrandingWork2020Branding, Web DesignCorporate Identity · Guides · Assets · Web Design2020
14WorkVodafone Advice ToolWork2019Web Application Development + UXVue Web Application2019
15ExperienceFioritmo B.V.Experience2018 – nowFounder, Fullstack, DevOps, UI/UX, Mobile App Dev2018 – now
16ExperienceMonitor XExperience2018 – 22Fullstack developer / DevOps / UI/UX + Brand developerBrand Developer · Frontend Developer (web apps)2018 – 22
17ExperienceVodafone ZiggoExperience2018 – 19Frontend DeveloperVodafone: B2B Account Management App · Ziggo: Maintenance and migration to Adobe Experience Manager2018 – 19
18ExperienceBOSCH TurkeyExperience2018Frontend DeveloperInternal HR Personal Improvement App Development2018
19ExperienceP&G TurkeyExperience2018Fullstack DeveloperTruck Tracker IoT Project (POC)2018
20ExperienceUludag IcecekExperience2018Fullstack + UI/UX developerB2B Resellers admin portal (POC e2e)2018
21ExperienceIDO - Istanbul FerryExperience2018Fullstack + UI/UX developerWeb Developer / Designer + Brand developer2018
22ExperienceAyaydin-Mirogly GroupExperience2018Mobile UI/UX DesignerMobile In-Store Customer Service Application Designs2018
23ExperienceKoctasExperience2018Technical LeadMobile SAP Hybris B2C e-Commerce iOS and Android development2018
24WorkHepido Loyalty Program BrandingWork2018BrandingLoyalty Program Branding · Campaign assets2018
25ExperienceLC Waikiki GlobalExperience2017 – 18Frontend DeveloperB2C SAP Hybris e-Commerce Storefront Development2017 – 18
26WorkLC Waikiki eCommerce StorefrontWork2017 – 18Web Application + SAP IntegrationAngular App2017 – 18
27ExperienceSTC (Saudi Telecom Company)Experience2017Mobile Development Team LeadMobile B2C Loyalty Application Project2017
28ExperienceZiylan GroupExperience2017Frontend DeveloperFlo B2C SAP Hybris e-Commerce Web Development2017
29ExperienceSooce GamesExperience2016 – 18Fullstack DeveloperDeveloped and maintained game and application APIs2016 – 18
30ExperienceENGLISH HOMEExperience2016Mobile UI/UX DesignerB2C eCommerce Mobile App2016
31ExperienceBorusan HoldingExperience2015Project Lead UI/UX DeveloperB2C eCommerce Mobile App2015
32ExperienceFarabiusExperience2014 – 16Co-Founder, Fullstack + UI/UX2014 – 16
33ExperienceAydinli Group A.SExperience2014 – 15Project Lead UI/UX DeveloperMobile UI/UX Designer · Fullstack Developer2014 – 15
34WorkUS Polo Assn. Mobile AppWork2014 – 15Mobile Application UI/UX, Development LeadNative Mobile App (Swift + Kotlin) · Sketch Designs · Axure Prototyping2014 – 15
35WorkDardanelles 100th Anniversary Campaign BrandingWork2014BrandingCorporate Identity2014
36WorkeTA B2B Freight Management Mobile AppWork2014Mobile App Design, Development LeadNative Mobile App2014
37ExperienceFeatherlight DesignExperience2006 – 14Founder, Fullstack + UI/UX2006 – 14
Back in time202620062026this year

07 — Places

Dots on the map.

Where I lived, where I worked, and where I went.

Fig. 7 — The world in points · height = time and work spent there · hue = lived, worked, travelled

08 — Contact

For conversations about leading product and design — or about building the teams that do.

BASED
Amsterdam · works worldwide
  1. You (step 1 of 3)
  2. Days
  3. Time

Let’s find .

When you send this, my phone buzzes. If I can pick up, we’ll settle a time together right here — it takes about two minutes.

What’s it about? Pick any.

Required. Email or phone is enough — it’s how I reach you if we don’t settle it live. See the privacy policy (opens in a new tab).